About us

Founder

As a proven marketing leader, Jes brings strategies to life even in complex stakeholder landscapes. With a mind for results and a passion for progress, Jes now turns bold marketing ambitions into business outcomes that matter with Azide.

“I know how powerful marketing can be when it’s done right and with the right people – and that’s exactly what Azide is all about.”

Clients know Jes for his clarity, ambition and focus on results. He challenges convention, connects brand with business and never settles for superficial solutions.

Founder

Jonas has served as Nordic CMO for Deloitte (2015–2020) and has held executive and fractional CMO roles across sectors. He’s worked with large brands as a trusted advisor who combines strategic insight with hands-on execution across building teams, repositioning brands and accelerating growth.

“We focus on what truly moves the needle – treating every project like it was our own money at stake. That, to me, makes all the difference.”

Clients see Jonas as a trusted advisor who balances big-picture strategy with day-to-day priorities. He is always responsive, pragmatic and deeply involved in driving results.

Consultant, Brand & Communication

Having worked in both start-ups and established brands and as a freelancer and in senior marketing and communications roles, Nusha combines a sharp mind with a hands-on mentality. She always adapts to what the project needs.

“I thrive in the balance between the known and the unknown – trusting my footing and meeting the unexpected with calm and direction.”

Clients describe Nusha as clear-minded, structured and pragmatic. She is someone who brings purposeful clarity to brand narratives and helps them communicate with confidence.

Consultant, Brand & Design

During her time as a freelancer, Christine realised her ambitions and designed numerous concepts for various brands. She is creative, committed and caring, and she transforms bold ideas into brand expressions that work.

“I value the honest approach at Azide – and the belief that strong results come from strong relationships. That’s where real creativity happens.”

Clients see Christine as a fully invested team member. She is someone who listens deeply, designs with purpose and brings ideas to life with care and clarity.

Manager, Creative & Experiences

Frederik Kragh is Manager, Creative & Experiences, working at the intersection of product, storytelling, and technology. With more than a decade of experience across SaaS, fintech, media, and agency environments, he has held senior roles spanning product, brand, and creative leadership—shaping cohesive brand experiences, scalable creative systems, and narratives that translate strategy into tangible business results.

“I’m driven by turning complexity into clarity — building brands, products, and experiences that feel human, coherent, and commercially effective. The work has to matter, and it has to move the business.”

Alongside his leadership responsibilities, Frederik works hands-on with AI-driven initiatives focused on experience design, content systems, and automated workflows. He bridges strategy and execution, collaborating closely across product, design, and commercial teams to ensure experiences are consistent, scalable, and impactful from concept to implementation.

Associate Consultant, Marketing

With a background in communication and marketing, Julie brings experience from both London and the Nordics into her work.

Alongside her professional work, Julie is currently pursuing a Master of Science in Business Administration and Organizational Communication at Copenhagen Business School.

“I believe that taking responsibility and being genuinely curious is key to continuous learning, better collaboration and more meaningful results.”

Clients describe Julie as positive and proactive, with a strong sense of ownership. She brings structure, precision, and energy to everything she does.