A fully outsourced “in-house” marketing team
Deliveries
CMO services
campaign execution
Content & creative
Marketing Operations
Challenges
Lokal Forsikring struggled to connect their marketing efforts with real business outcomes. Previous agencies left them with reports without clarity – and lots of activity with little value. They wanted to see what worked, track what mattered, and link marketing directly to performance. Lacking the appetite for a large in-house team, they turned to Azide to build something smarter: a skilled, flexible marketing setup, fit for today’s needs.
Project Lead
Testimonial
– We’ve moved from marketing 1.0 to 2.0 with Azide, who has transformed how we work with and value marketing. They’re not just responsive and pragmatic – they understand our business and are part of our team.
Casper Pedersen
CFO
Lokal Forsikring
1. Insight
We began by working on-site to understand the business from the inside. Together, we defined success metrics, clarified roles and built a focused plan and annual budget across their private, business and agricultural insurance segments. The partnership was structured around a flexible model – enabling Lokal Forsikring to access exactly the expertise they needed, when they needed it.
2. Implementation
Azide gradually took over full responsibility for marketing execution, and we now act as Lokal Forsikring’s in-house marketing team. We handle everything from lead generation and performance marketing to brand campaigns, creative content and daily operations. We own and operate all marketing channels and communications, ensuring a stronger all-round performance and consistent voice across every customer touchpoint.
3. Impact
Today, marketing is deeply integrated in Lokal Forsikring’s operations, and our collaboration continues into its third year. On any given day, our team supports underwriters, customer service and leadership with marketing – all within a modular setup that blends CMO leadership, content writing, design, and growth marketing. Lokal Forsikring has gone from disconnected activities to a clear, measurable and proactive marketing setup that delivers value across the business.
– In a world that feels increasingly fragmented, people naturally turn back to what’s near and local. Lokal Forsikring embodies that spirit. We’re proud to partner with a company that truly makes a difference in people’s lives.
Jonas Mortensen
Founder
Azide
– A trusted advisor is someone you trust with your money because they treat it like their own. Azide is exactly that – fully accountable and focused on doing what’s best within budget.
Casper Pedersen
CFO
Lokal Forsikring
