Fractional CMO: Marketing built for European growth
Following its acquisition by Fortino Capital, ProMark entered a new chapter – evolving from a respected Nordic player into a true European challenger in the Workforce Management space. To lead the marketing transformation, they extended their partnership with Azide – with Jonas continuing as Fractional CMO, supported by the broader Azide team.
Deliveries
CMO Services
Project Leadership
Growth marketing
Go-to-market execution
Challenges
With new ownership, a new CEO, and bold growth ambitions, ProMark needed a matching marketing setup. With a skilled but small internal team, they turned to Azide for senior advisory and hands-on execution. From defining strategy and managing budgets to leading key initiatives and representing marketing at board level, Azide worked closely with internal colleagues and external partners to drive the agenda forward.
Project Lead
Testimonial
– Having someone with Jonas’ background, a former Nordic CMO at Deloitte, as part of our commercial leadership setup has made a real difference. He brings senior perspective, takes ownership and contributes at board level.
Anders Gyldenløve Pedersen
CCO
ProMark
1. Insight
We aligned quickly with leadership on a clear goal: To reposition ProMark for European scale. Working as one team with in-house marketers, we shaped a roadmap to sharpen positioning, scale execution and align marketing with commercial priorities across markets.
2. Implementation
Azide took ownership of marketing strategy, budgets and delivery. We led key projects from rebranding and demand generation to partner marketing. We coordinated day-to-day with ProMark’s internal team and external specialists in growth, PR and content. All efforts were tied to business goals and built to scale.
3. Impact
Today, ProMark runs with a marketing setup designed for scale – focused, agile and fully integrated with sales and leadership. Azide remains embedded and continues as a trusted advisor, hands-on driver and someone accountable for making things happen – on time and on budget.
– It’s a privilege to be part of ProMark’s growth journey. With a clear ambition and a willingness to invest where it matters, we’re building a platform that supports double-digit growth, strengthens existing relationships and opens doors to new opportunities.
Jonas Mortensen
Founder
Azide
– Azide is always accessible, quick to respond and adapt as our needs evolve. They’re a natural and fully integrated part of our commercial team and wider organisation – and we trust them to deliver, even under pressure.
Anders Gyldenløve Pedersen
CCO
ProMark
