A go-to-market brand makeover that sells
Solitwork, a growing tech company, needed a brand that matched the quality of their solution and increased sales. We delivered a strategy, identity and materials that now build trust and drive sales forward. Here’s an outline of the role Azide played to help Solitwork reach their goals.
Deliveries
go-to-market strategy
Rebranding and repositioning
New website
New sales pitch deck
Challenges
Solitwork’s brand was holding back their sales. Their visual identity and positioning lacked credibility and didn’t support the quality of their solution. They needed a stronger brand, including a core story and a visual identity, that could drive trust in the sales process – and a partner to lead the shift.
Project Lead
Testimonial
– I experience a very close dialogue and a professional partner when needed. Our domain knowledge and Azide’s marketing expertise complement each other – resulting in a collaboration that actually works.
Esben Duedahl
CEO
Solitwork
1. Insight
We worked closely with Solitwork to assess their current sales and marketing landscape. Together with their in-house team, we gained a deep understanding of their goals, challenges and opportunities, setting the stage for a tailored, high-impact strategy.
2. Implementation
We revamped and implemented Solitwork’s brand: created a new visual identity, redesigned a new website and created compelling marketing materials that increase trust and drive sales throughout the buying journey.
3. Impact
Brought to life through a new website and sales materials, Solitwork’s new brand identity now supports stronger positioning and drives increased win-rates. Meanwhile, Azide remains within arm’s reach, ready to support on any marketing-related initiative.
– Together with Solitwork, we explored their commercial setup. Early funnel data looked strong – but the brand wasn’t building enough trust, and that gap was holding back otherwise promising deals.
Jes Manniche
Founder
Azide
– It’s been an efficient process. Azide understands our business model and can deliver solutions in an effective way, without us needing to be overly involved. That’s the trust we have in Azide.
Esben Duedahl
CEO
Solitwork
