Case details
Azide partnered with ProMark to strengthen the company’s commercial positioning ahead of acquisition. Through rebranding, marketing infrastructure, demand generation, and partner marketing, we helped build a scalable and investor-ready foundation for future growth.
Challenge
The brief is rarely the whole story. We ask until we understand the actual problem.
Modernising the commercial story
With an aging brand, fragmented marketing setup and limited investment room, ProMark needed to strengthen its positioning and demonstrate clear commercial momentum ahead of due diligence.
Solution
Strategy is only useful if someone executes it.
Building a scalable marketing foundation
Azide led a strategic transformation across rebranding, marketing infrastructure, demand generation, partner marketing, and digital execution to support investor readiness and long-term scalability.
Result
Something real changed. That's the whole point.
Supporting a successful acquisition
The collaboration helped position ProMark as a stronger and more investor-ready business, contributing to a successful acquisition by Fortino Capital while creating a foundation for continued growth.
Client Words
Partnerships
Testimonial
– The collaboration with Azide has been smooth. We haven’t had to go through countless iterations. Instead, Azide has worked quickly, efficiently and proactively, and has been highly responsive to meet our needs, making the process much easier for us.
Kristine Foss
Marketing Team Lead at Promark
– It was a true pleasure to support ProMark on the journey towards acquisition. Together, we delivered on the ambition in a high-paced environment with tight budgets, and I’m extremely proud of what we achieved. We now have a solid platform to build on for the next chapter.
Jonas Mortensen
Partner & co-founder at Azide
